Homescreen inside a homescreen
Just because Apple created the in-out homescreen experience doesn't make it right & it doesn't need to be something apps adopt. But alas, apps feel that users would love it they jumped from homescreen to another just to execute the task the app is meant to truly deliver.
Never mind the wild concept of the app instantly delivering what the user wants to achieve, let's them leave to choice from 5 different options before they can actually achieve something.
Like this shopping centre app, I imagine the idea of a shopping centre app when you launch is when you need to find a certain shop. Maybe right away show a directory or a map showing where you are in the centre with an obvious search bar to quickly pinpoint your destination?
Let's be honest, how many people who go to a shopping centre care about sharing it with their friends or reading some news about a shopping centre? If you're going to try and build an experience around your shopping centre don't palm it off to a section of your app; from the moment you start the app have it all connected. You open the app with a map of the place, a convenient search bar to quickly locate places and place pins on the directory map showing where cool sales are on offer.
And don't create a homescreen if you haven't go enough icons to fill it, making it look like it's my job to somehow fill the homescreen with your pseudo apps. I was really disappointed by the switch in design by Urbanspoon to the homescreen design. You use Urbanspoon to find cool places to eat at when you're stuck or in need for something to eat; so that's what it should open with. Open with the Shake to find feature and then use the tab bar at the bottom to offer other features like search and nearby. Urbanspoon bills itself as being able to help you find places to eat it; so it's not really helping when the user has to make a decision on what do in the app before it can help you.
add a comment Posted 30/11/2011 as dumb, apps, ios, design














